Sprout Team

The Sprout team is anchored by a culture of ‘going to the trenches’ with early stage companies. Everyone on the team has real company start-up & growth experience and is focused on putting founders first.

The team acts as an advisory group that includes experienced entrepreneurs, business owners and investors with interests in all areas of agritech, from irrigation research to food production and supply chain.

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James Bell-Booth

James is the General Manager of the Sprout Accelerator. James has led all aspects of Sprout’s growth from day one and drives the vision for Sprout to be the go-to accelerator for agritech & future food entrepreneurs around the world to launch and grow their ventures. James’ connection with agriculture and the food sector runs deep, having grown up working the manufacturing line at the family animal and crop health company Bell-Booth Group. Previous to Sprout, James spent six years as Head of Global Sales & Marketing for a software supplier to the world’s largest consumer electronics companies including Intel, AMD, Dell, HP, Sony, Acer, Asus. Under James’ leadership market share grew from 15% to 60% and the companies revenue grew by over 50% YoY.

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Stu Bradbury

Stu was a co-founder of Precision Irrigation (acquired by Lindsay Corporation NYSE:LNN). The Precision Irrigation technology is now offered as part of Lindsay’s Zimmatic Irrigation Systems around the world. Stu is also co-founder of AgriOptics North Ltd (acquired by PGG Wrightson). Stu has extensive experience and success in commercialising products and services in the agricultural sector.

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Chelsea Millar

One thing Chelsea knows really well is talking and listening to the farming community. Chelsea joins the Sprout team from AgriHQ and FMG, where she has excelled in all areas of marketing from field sales to social media communications. She is the founder and CEO of Grass Roots Media Ltd, a consultancy designed to help companies translate their often technical language into something farmers can understand.

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Jonathan Good

Jonathan has brought his passion for agritech to life in global agribusinesses over the last 10 years. Most recently Jonathan was the CTO & COO at Turners & Growers (T&G) Global (NZE:TGG), a $1B fresh produce marketing and distribution business. Previous to T&G, Jonathan was the Group Manager of Fonterra, the largest dairy exporter in the world, where he headed up their $400M retail business. Jonathan also co-founded the Y-Combinator backed, 1000memories which successfully raise capital from one of Silicon Valley’s premier venture capital funds, Greylock Partners (also investors in Facebook, Instagram, Dropbox). 1000 Memories was acquired by Ancestry.com


Jane Donaldson

Jane cut her teeth in accounting in NZ before heading to London to work in one of the world’s key financial districts, working in international companies including Dow Jones and Harvey Nichols. Jane’s been leading The Cutting Edge Accelerator, a healthcare accelerator for MidCentral DHB, for the past four years. She uses her accounting background to help Sprout companies with their cashflow planning and company establishment, as well as helping execute the Accelerator.

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Dean Tilyard

Dean is the CEO of The Factory. Dean has been involved in agritech commercialisation for over 15 years. He is a Director of Levno, an IoT business operating in fuel, water and milk management on farm; Director of FoodHQ, Founding Trustee of New Zealand Angel Association and received the award for services to Angel Investment in 2018. Dean has been involved in raising over $20M in early stage funding for agritech start-ups from investors in New Zealand, the US & Europe.

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Stephen McPhail

Stephen has been involved in investment banking and capital raising for the last 20 years. Stephen is an active agritech angel investor. He is a director of Koru Diagnostics, a new animal diagnostics start-up recently graduated from Sprout.

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Dr Karin Schofield

Karin is grounded in science, having researched, managed, protected and commercialised it in NZ and the UK, both in Universities and the private industry. She currently works at AgResearch Ltd where she manages commercial clients and science/industry interactions.